Mortgage Daily

Published On: April 23, 2007
Wholesaler Cuts Outside AEs

Home Equity of America downsizes

April 23, 2007

By COCO SALAZAR

photo of Coco Salazar
A mortgage subsidiary of Fifth Third Bank is not shutting down, contrary to published reports. It has, however, eliminated outside account executives.

Home Equity of America Inc. eliminated outside sales functions and will concentrate on growing business through inside sales employees, Amy Williams, a spokeswoman for Home Equity parent Fifth Third Bank, told MortgageDaily.com. The move will reduce its staff by one-third.

The shift is a “simple business decision,” as the home equity wholesale lender is looking for the best places to use resources in order to grow its residential line of business, Williams said.

Home Equity specializes in prime home equity loans in 23 states that has been offering its products to brokers since 1987, according to its Web site.

The Cincinnati, Ohio-based wholesaler will retain inside sales functions, which will conduct business with current and new brokers through phone, and the regional credit center operations, which will continue to support inside sales, Williams said.

The company stopped taking applications from outside brokers on April 17 and will fund all the loans in the pipeline until April 30, at which time the layoffs of a total 40 account executives and other outside sales employees are expected to be complete, Williams said.

Currently, Home Equity has 123 employees, according to the spokeswoman.


next story

back to current headlines

FREE CALCULATORS TO HELP YOU SUCCEED
Tools for Your Next Big Decision.

Amortization Calculator

Affordability Calculator

Mortgage Calculator

Refinance Calculator

FHA Mortgage Calculator

VA Mortgage Calculator

Real Estate Calculator

Tags

Pre-Approval Resources!

Making well educated decions in a matter of minutes and stay up to date on the latest news Mortgage Daily has to offer. Read our latest articles to stay up to date on what’s going on…

Resource Center

Since 1998, Mortgage Daily has helped millions of people such as yourself navigate the complicated hurdles of the mortgage industry. See our popular topics below, search our website. With over 300,000 articles, we are guaranteed to have something for you.

Your mortgages approval starts here.

Add 1-2 sentence here. Add 1-2 sentence here. Add 1-2 sentence here. Add 1-2 sentence here. Add 1-2 sentence here.

Stay Up To Date with Today’s Latest Rates

ï„‘

Mortgage

Today’s rates starting at

4.63%

5/1 ARM
$200,000 LOAN

ï„‘

Home Refinance

Today’s rates starting at

4.75%

30 YEAR FIXED
$200,000 LOAN

ï„‘

Home Equity

Today’s rates starting at

3.99%

3 YEAR
$200,000 LOAN

ï„‘

HELOC

Today’s rates starting at

2.24%

30 YEAR FIXED
$200,000 LOAN