Please Check One

MortgageDaily.com releases user data

October 2, 2002

By MortgageDaily.com staff

A new password system implemented at the mortgage industry news site has solved the mystery.

To access news articles, readers are now required to opt in for e-mail news alerts and provide basic information about their position and the type of lending they are associated with. The registration results were taken from Aug. 28-Sept . 27.

As expected, the system revealed that most readers work in loan origination, which was defined as: “Includes loan officers, loan originators, loan reps, loan sales, mortgage brokers and anyone else that earns commissions for originating and closing mortgage loans.”  But the new system also revealed that a surprising number of the readership doesn’t.

 “What’s surprising is that 40% of our readers say they are in other areas of mortgage lending,” publisher Sam Garcia said.

After loan origination, the second largest occupation chosen by the site’s registrants was loan production, with 7% of readers selecting this category. This included all positions involved in the loan production process from origination to closing, except loan originators. Examples include loan processors, sales managers, underwriters, and closers.

With a close 6%, the next most popular position was wholesale lending, which included all occupations at a wholesale lender except those in loan production. Examples include account executives and their sales managers, and quality control personnel.

Following up were mortgage loan executives at about 4%, which included vice presidents (or higher) at national lenders with more than 100 employees.

These notable, individual categories listed by number each represent less than 5% of the total registered users:

In addition to selecting their job category, readers were asked to choose the area of  the industry in which they enthusiastically toil: residential, subprime, or commercial. Approximately 84% of the registrants chose residential, while 11% picked subprime and 5% selected commercial.

In addition to the position particulars, many readers indicated they work at a company where they likely would have a personal e-mail address with the company’s domain name in it, such as  JohnDoe@MortgageCompanyXYZ.com, Garcia said.

“However, a good portion of this group chose to instead provide personal e-mail addresses from accounts with services like AOL.com, Yahoo.com, and Mindspring.com. We speculate that this suggested readers wanted their memberships to carry on beyond their tenure with current or future employers.”

The publication declined to divulge the total number of registrants.