A re-branding of National City impacted 6 million customers doing business at more than a thousand branches. The move was just one of several recently by mortgage-related firms looking for a new name.
In a news release today, The PNC Financial Services Group Inc. said it has successfully re-branded National City Bank branches as PNC Bank.
Around 6 million customers were impacted from the re-branding — which involved 1,300 branches in nine states.
“The overall branch conversion, which ranks among the five biggest in U.S. banking history, was completed without any major issues and finished six months ahead of schedule,” PNC said.
The conversion was done in four phases that started in PNC’s home state of Pennsylvania last November and finished in Indiana this month. It involved 2.5 million hours of employee training, 8 million pieces of customer mail and 21,000 signs. It was done using “PNCs green business practices,” which involved recycling more than 200 tons of discarded metal from the converted branches.
Several other mortgage-related companies have also recently announced name changes as outlined in the following table.
| Former Name | New Name | Date Announced |
| First American Corp. Information Solutions Group | CoreLogic | April 28 |
| First Bank | FirstMerit | Feb. 22 |
| GVC Venture Corp. | Halo Companies Inc. | Dec. 16 |
| ListVantage | ListVantage PRO | May 12 |
| Metrocities Mortgage (New York Branches) | Prospect Lending LLC | Oct. 30 |
| REOTrans | Equator | Oct. 5 |
| ServiceLink (logo change only) | Fidelity National Financial Inc. (logo) | Oct. 6 |
