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Mortgage Business Books

Sales White Paper
An expert analysis of key sales principles. "If you can't
improve your sales from this white paper, then either you're
already the best in your class or you should get out of sales."


review and buy Mastering the Essentials of Sales

Brokers, Appraisers and Securitizers Blamed for Meltdown
The former owner of a failed wholesale lender has authored a book that discusses his take on the causes of the mortgage meltdown. Among the culprits: mortgage brokers, appraisers, investment bankers and ratings agencies. Lenders, on the other hand, were merely mentioned as victims.

Greed, Fraud & Ignorance: A Subprime Insider's Look at the Mortgage Collapse, written by Richard Bitner, offers one take on what was happening behind closed doors as the mortgage industry began to topple.

Some of Kellner's former executives now run Dynamic Findings in Flower Mound, Texas. The firm operated with less than 25 employees, according to Jigsaw.
read full story


review and buy Mastering the Essentials of Sales


Sales Steps
A successful salesperson starts with a vision then creates a blueprint, according to the latest sales book reviewed by MortgageDaily.com. A focused execution completes the sales process.

Formula Boosts Closings
Knowledge, skill and motivation are three components essential to sales success -- especially as the overall market struggles, according to a new sales book reviewed by MortgageDaily.com.

review and buy Your Successful Career as a Mortgage Broker

How to Be a Mortgage Broker
One of the steps to take to become a megaproducing originator is to remember it's not about making money, it's about helping clients achieve their own goals. Do that and the money takes care of itself, according to a new book on how to be a mortgage broker.

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Environment, Appearance Enhance Sales Skills
Confidence, personal organization and a pleasant environment are all pieces of the successful selling puzzle, according to the latest sales book reviewed by MortgageDaily.com

Successful Sales Start Inside
Successful salespeople start every day with internal statements of motivation, according to a new sales book reviewed by MortgageDaily.com. They picture the fruits of their success and maintain high self esteem.


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Successful Sales Goes Beyond Price
Successful salespeople make it easy for prospective customers to deal with them, according to a new sales book. They go well beyond price to create and deliver value.

Avoid Excuse Makers
One of the keys to making it in sales is a focus on a successful outcome, according to a new book reviewed by MortgageDaily.com. This includes avoiding non achieving excuse makers like the plague.


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Visualize Successful Outcome
Selling is simple when the sales process is centered on the client, according to a sales and marketing book reviewed by MortgageDaily.com.

Choose the Right Customers
Salespeople could increase their sales volume by dumping time-consuming clients with little hope of a sale and focusing on those who inspire and energize, according to a new sales and marketing book.


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Outlook Determines Success
The real answer to success can be found in the attitude of the one who is looking for it, according to a new book written by a best-selling author.
Stories For Salespeople
Loan originator and broker news and stories.
Advice about improving mortgage loan originations.
Insights to and profiles of mega-producers.

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Mortgage Industry Books
Read about books reviewed by MortgageDaily.com reporters.
Book subjects include mortgage banking, loan originating and selling.