Prospective borrowers who are out touring open houses — armed only with their wireless devices and a new iPhone application — can now access pricing engines, mortgage calculators and competing lenders.
The application, from Seattle-based Zillow, was announced Tuesday.
Zillow already claims to operate “the most popular platform of mobile real estate apps across iPhone, iPad, Android and BlackBerry.”
Zillow.com was reportedly viewed from a mobile Web browser 8.8 million times last month.
Dubbed the Zillow Mortgage Marketplace iPhone App, prospective borrowers are promised an “innovative loan shopping experience.”
Zillow says users are provided with personalized loan quotes and advanced loan-qualification calculators and tools.
The application requires no private data. Lead prospects provide just enough information about the home and general financial information to generate an average of 25 side-by-side price quotes.
Once customers are ready, they can “immediately connect with lenders of their choice and begin the process of securing a home loan, right from their iPhone.”
