Mortgage industry service providers are helping home lenders with their marketing and advertising. Meanwhile, two credit unions won marketing awards.
American Financial Resources Inc. selected Cedar Knolls, New Jersey-based Marketsmith Inc. to develop and execute key digital marketing initiatives for 2017.
According to Marketsmith, AFR is utilizing
its service for both its retail division, eLEND, and its wholesale lending operations, AFR Wholesale.
AMR reportedly chose Marketsmith for its
unique data-driven approach to marketing and its approach to understanding customers on a deeper level. The campaign includes search engine optimization and social media.
MarketingCentral 2.0 was released earlier this year by LoyaltyExpress. The marketing automation and customer relationship management solutions include an APR calculator, social media tools and automated approval process.
Other features of MarketingCentral 2.0 include easy access to third-party CRM systems, recruiting flyers and automated
approval workflow for materials that can be edited by a loan originator but need marketing and compliance sign-off.
The Credit Union National Association presented nine Diamond Awards to Mountain American Credit Union, the West Jordan, Utah, financial institution reported.
CUNA hands out the awards in recognition of
outstanding marketing and business development achievements in the credit union industry.
“We have so many talented, hard-working members on the marketing team, Mountain American Chief Marketing Officer Sharon Cook stated n the announcement. “I am always impressed to see their skills and creativity shine brightly.”
Another credit union to earn CUNA’s Diamond Award
was SAFE Federal Credit Union. SAFE was recognized for a mortgage marketing campaign.
“The two-month campaign emphasized the benefits of getting a SAFE mortgage from the perspective of a dog looking for a home that fits his needs,” the Sumter, South Carolina, firm stated. “The dog is shown exploring a house and pointing out all the comforts of home that his owners will enjoy, knowing that it’s all possible with a SAFE loan.”
