Mortgage firms are utilizing a variety of marketing strategies to drum up business including advertising campaigns, professional sports partnerships and marketing systems.
A partnership was announced on Aug. 13 between TruBlue Funding Inc. and the San Diego Chargers for the National Football League’s 2015 season.
In conjunction with the campaign, the San Diego-based lender is
launching the TrueBlue Touchdown Giveaway. The contest will enable a Chargers fan to win a free monthly mortgage payment each time the team scores a touchdown from outside the 20-yard line.
“A major California-based mortgage lender” will utilize LoyaltyExpress’ MarketingCentral sales-and-marketing system to manage its marketing efforts for more than 300 loan originators, a news release earlier this year said.
The mortgage company, which the statement
called “one of the most prominent lenders in the” nation, will benefit from comprehensive marketing services that combine high-quality marketing materials, easy-to-use software-as-a-service technology and print fulfillment services.
Woburn, Massachusetts-based LoyaltyExpress said
the solution enables lenders to create rate sheets, open house sheets and tri-fold brochures as well as business cards and stationery, social media postings and special promotional items.
A national marketing campaign launched last month by J.G. Wentworth Home Lending will utilize television, the Internet and social media.
The campaign is intended to increase the lender’s direct-to-consumer market share.
Advertising agency VML helped the Radnor, Pennsylvania-based lender develop the campaign, which will also feature an affiliate program.
“The campaign introduces new television spots, titled Hunting and Roommate, that showcase a variety of humorous scenarios in which customers are confronted with opportunities to improve their living situation through a mortgage or refinancing provided by J.G. Wentworth Home Lending,” a news release said.
The benefits of owning over buying are being promoted by Vanderbilt Mortgage and Finance Inc.
In an Aug. 20 news release, the Maryville, Tennessee-based company highlighted
how dramatically rising rents have created a shortage of reasonably priced rental housing. In addition, rents are rising faster than wages.
“One thing people may not realize is that sometimes owning your own home can be less expensive than renting,” Vanderbilt Mortgage and Finance President Eric Hamilton said in the statement.
Among the benefits of owning outlined in the announcement were equity growth, the lack of restrictions and outdoor spaces.
