Mortgage firms are promoting their marketing messages through multiple channels including billboards, radio and television. One company announced plans to generate secure loan applications directly from social media.
A “top 20 mortgage lender” has signed on for a private-label promotional materials service for 700 users, LoyaltyExpress announced. The lender reportedly went with the service because of a complex array of brand challenges that were met.
LoyaltyExpress said it is utilized as a centralized repository for sales flyers, rate sheets and corporate brochures. It also provides sales presentations, advertisements and corporate-branded gifts.
On Tuesday, Woburn, Mass.-based LoyaltyExpress announced that its CustomerManager and MarketingCentral platforms have been selected for use by a “prominent regional bank” in New England.
Guaranteed Rate’s 2014 advertising included creative work by Olson that ran on cable television stations like the BBC, Fox Business News and TBS. A total of three commercials all focus on how Guaranteed Rate is providing financing for its clients.
A campaign launched in June by New American Funding dubbed “I Can” was advertised on radio and billboards in several major markets including Dallas, Denver and Los Angeles. The radio ads are also being aired on Spanish-language stations and feature the company’s president and co-founder, Patty Arvielo. New American additionally advertises on stations like CNN and ESPN through Sirius XM.
Net branch recruiting agency Anikim Credit Corp. reported earlier this year that it uses an aggressive strategy of flooding the market with videos and press releases. The company, which only lists its location as “Orange County, CA,” claims to utilize “the best SEO professional in America.”
Chaffey Federal Credit Union won the 2014 Q1 Marketing Award from CU Members Mortgage. The 11,700-member financial institution created a promotion with a home buying seminar, a giveaway, and a vast lobby display of an oversized cardboard house with flowerpots and white picket fence,.
Residential lending advertisers accounted for 5 percent of all advertising at Pandora Media in July, Investor’s Business Daily reported. Finance didn’t even register previously at Pandora, which created a new category.
Hometown Lenders LLC recently started offering loan applications directly from Facebook — a mobile advertising platform powerhouse. Bank-level encryption is utilized for the entire mortgage application process, according to the platform developer Roostify.
However, an examination of the Huntsville, Ala.-based company’s Facebook page uncovered no apparent function as discussed in the August announcement.
On Oct. 1, Hometown agreed to a consent order with the Georgia Department of Banking & Finance. The order resolved a notice of intent to revoke and a cease-and-desist order issued for employing two felons and transacting business with an unlicensed mortgage processing company. The order will cost $24,000 and result in a surrendered Georgia license. Hometown owners William E. Taylor Jr., William E. Taylor Sr. and Byron Heath Quick were ordered not to do business in the state for five years.
